Pinterest is the best way to get your blog seen by millions, quickly. This search engine is the mecca for bloggers and businesses and when utilized correctly, your can see growth quicker than imagined.
Like most social platforms, algorithms and marketing strategies change per year. Things that worked last year may not be working this year and it can be really hard and confusing to understand what changed and how to problem solve. To make things easier for you, this post will break down the best practices and strategies to be using on Pinterest this year to not only increase your web traffic, but improve engagement, following, and saves.
Let’s get started!
Focus on Search Engine Optimization (SEO)
Pinterest is a search engine like Google. People log on, type in a keyword or a topic and visually search for their answers. The pins that are most relevant will appear at the top of the page just like with Google.
So, how do you succeed with this? Easy…
- Make sure you are utilizing your niche specific keywords in your Pinterest profile
- Do your research before writing a blog post and make sure the keywords are the same across the board on your post, in your pin description, in the title, and in hashtags you are using. Remember to only use 2-5 hashtags that are relevant. We don’t want broad hashtags to get lost in the shuffle.
- When writing your pin description, make sure the more relevant information is in the first sentence, then add in your supporting information, and then follow with a call-to-action. Remember, you are speaking to Pinterest users, think of how you talk to a friend…Write your description as if you are advising a friend through text or email.
- Be sure the boards you are pinning this content to are keyword optimized to match the content you are pinning. Your boards should already be incredibly specific and their board descriptions should also have keywords within them, so this way everything is working together.
Keyword research is so important for the success of anything you are doing on your site/blog and the marketing efforts you are supporting it with.
For proper keyword research:
- Type in your topic in Pinterest’s search bar. For example: “Productivity”
- See all the little bubbles underneath the search bar? Those are keyword suggestions from Pinterest that you can then filter into your post, into your tags, and use as your hashtags. If you click on one, sometimes more appear to help you niche down to a very specific topic and need that is being searched.
- BE SURE NOT TO KEYWORD “STUFF”. Do NOT use tons of keywords in your posts and pins. That’s spammy. We want to use 1-3 keywords and focus on those. Remember you are optimizing your content to be searched by users, not the app itself.
Recap: Keywords are best utilized in the pin title, the pin description, and hashtags. Be sure the boards you are pinning to are keyword relevant as well, which brings me to my next topic.
Pin to the Most Relevant Boards First!
Something that is KEY to the success of your pins is making sure you are pinning to the most relevant boards first. This goes hand-in-hand with your keyword work you just did. By pinning to the most relevant board first, you are helping Pinterest understand how to categorize your pin and what your pin is about. So, after pinning to your most relevant board, you can then go off and post to general boards and group boards as well.
Something that is major this year is the need for you to manually pin. If you use Tailwind, which I will touch on in a little, it can be easy to get into the habit of just letting it do the work for you, but Pinterest wants actual human interaction on its site, understandably so. So, make sure you are pinning to your relevant boards manually first. Then you can schedule pinning to other boards on Tailwind.
To see if you pins’ keywords are working, go to your pin and pretend to save it and see which boards Pinterest suggests. If it is relative, then job well done! If it is off, even in the slightest, consider changing your keyword to help Pinterest catalog it better.
Fresh Pins are CRUCIAL
Chas, what do you mean by “Fresh Pins”? Well, lemme tell ya.
Creating new graphics and images for your content is so major for the success of your pins. Pinterest wants to see new fresh images for content weekly. That seems like a lot of work, I know, but it’s what Pinterest is now focusing on. These new images can be linking to new or old content, doesn’t matter, but the image needs to be new. Also, be sure your images are high quality.
To make sure you aren’t spending all of your time creating new pins, create templates on Canva or Adobe Spark and just filter out the old info and graphics for new. Creating pins should not take you more than 10 mins tops. Find ways to streamline the process so you can focus more energy and time on your content. Make sure your pins follow the guidelines such as:
Sizing: 600 x 900 px (2:3 ratio)
Branding: colors, fonts and site domain/logo
Image: high quality
Info: text overlay with information and context
Quality vs. Quantity
This part is going to be a lot of information packed into one. Here we go…
Pinterest is favoring quality pins over quantity so what that means is pinning less a day, but making sure those pins are of trusted sources and they are fresh. Let’s break this down further…
We want to make sure we are pinning high quality content. Make sure the pins you are re-pinning aren’t spammy, they aren’t heavily saturated with hashtags and they are also trusted sources. Check out the pins before re-pinning if you are wary. What you re-pin to your boards is a direct reflection of you and your brand/content.
According to Tailwind, they are saying the most successful users are only posting 15-25 pins a day! That is so not what I’m used to as before the more the better, but this is 2020 and all bets are off the table, am I right?!
If you are not aware of Tailwind, you are CRAZY. Just kidding. I had no idea what it was until about a year ago.
Tailwind is a pin automater/scheduler. It is amazing, but as marketing strategies change, so do the way you use apps like Tailwind. Tailwind meshes your Pinterest profile and you are able to schedule your pins to boards and their version of boards, “tribes”, at scheduled intervals.
Tailwind is also suggesting only pinning to a maximum of 10 boards. If you are part of more boards like myself, this is tricky, but the goal is to stick to 10 keyword relevant and active boards. Schedule your pins at their newly suggested interval of more than 48 hours and you are on your way to Pinterest success.
DO NOT re-pin the same pin within 48 hours and DO NOT re-pin one of your pins to a board less than 4 months apart. So, on Tailwind if you use their feature Smartloop (this feature re-pins older content to keep it evergreen, we want to make sure the interval is set at 4 months if not 6 months). These are all strategies to make sure we are not spammers!
Tailwind has an amazing resource center to help teach you best practices so if you are wanting more information, go to the source!
As expected with Instagram Stories and Snapchat, video pins are going to be gaining a lot of popularity this year and they are being pushed by the source. Pinterest is favoring video pins to the top of search ranks so be sure to include these in your strategies. Video pins are interesting in the fact that you want to make sure you have subtitles! Some best practices include:
- Make them educational or inspiring
- Have a clear and concise hook to get peoples attention instantly
- Many people have the sound off on Pinterest, so use subtitles and captions
- Pick a strong cover image
- Utilize your keywords as usual in the description, title, etc.
- Promoted Pins – 6-15 seconds; Non-promoted – any length video is fine.
Optimize for Mobile
Most users are using their smartphones so make sure you pins look good on mobile devices! Make sure your font and text are big enough to read and clear so they don’t get overlooked. Also, make sure the quality is mobile-friendly.
Clean Out your Boards
Go through each board and start deleting pins that aren’t getting any traction and aren’t performing well. Make notes on which those are and create new pins for each of those sources and try again. By eliminating under-performing pins, you are essentially optimizing your boards even more. To see how your boards are doing and which pins aren’t doing well, you can either check your board insights on Tailwind or click on each board and see the data and analytics that are on the bottom of each pin. Archive under performing pins and or boards. Once that is complete create new boards and pins and do this monthly or quarterly.
Pinterest makes money by people using the site and interracting on the site. So, by knowing this and manually pinning and engaging, you are already their ideal user.
Lastly, be sure to try new things, do you research, and keep learning. Things are always changing, improving, etc. Your analytics will tell you what is working and what is not so be sure to pay attention to those insights.
Did this help you? Let me know in the comments! What are some methods you find to work best for you?
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